The "Liability of Foreignness" Is the

Multiple Choice

The "liability of foreignness" is the

A) inability of most U.S. managers to truly comprehend foreign cultures.
B) political disadvantage that U.S. firms have when doing business abroad.
C) overall risks of participating outside a firm's domestic country when entering global competition.
D) strong cultural preference for "buying local," which puts foreign firms at a disadvantage when competing in the U.S. market.