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The Publicis Groupe (Chapter 6 Strategic Focus) Has Three Major

Question 92

Multiple Choice

The Publicis Groupe (Chapter 6 Strategic Focus) has three major groups of business (advertising, media, and digital) which share resources and capabilities. Publicis Groupe is using a _____________ diversification strategy.


A) related linked
B) related constrained
C) unrelated
D) dominant

Correct Answer:

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