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The Alliance Between Nokia and Microsoft (Chapter 9 Strategic Focus)

Question 18

Multiple Choice

The alliance between Nokia and Microsoft (Chapter 9 Strategic Focus) calls for Nokia to transition its smartphone portfolio to Microsoft's Windows phone platform. This is an example of using an alliance in a ____________ to speed up development of new products and services.


A) slow-cycle market
B) medium-cycle market
C) standard-cycle market
D) fast-cycle market

Correct Answer:

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