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  3. Study Set
    Strategic Management in Action
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    Exam 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
  5. Question
    When Customers Purchase a Product, They Are Not Purchasing a Bundle
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When Customers Purchase a Product, They Are Not Purchasing a Bundle

Question 26

Question 26

True/False

When customers purchase a product, they are not purchasing a bundle of attributes that they believe will satisfy their needs.

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