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After a Current Product-Market Profile Has Been Assessed, the Next

Question 8

Multiple Choice

After a current product-market profile has been assessed, the next step is to


A) identify sources of competitive advantage and the disadvantage in the main product-market segments.
B) emphasize the interactions between the organization and customers.
C) conduct an external assessment of competitors.
D) All of the answer choices are correct.
E) None of the answer choices are correct.

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