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    Exam 11: Mass Communication
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    When "Reading" a Message,a Person Can Accept the Dominant Ideology
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When "Reading" a Message,a Person Can Accept the Dominant Ideology

Question 23

Question 23

Multiple Choice

When "reading" a message,a person can accept the dominant ideology but also engage in selective interpretation.


A) preferred reading
B) negotiated code
C) oppositional code
D) motivational code

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