Multiple Choice
The term ______ does not necessarily imply someone is against dominant values or beliefs;it simply means the individual doing an ______ reading of a message understands the dominant ideology but chooses to interpret the message differently.
A) obsessive
B) operational
C) obtrusive
D) oppositional
Correct Answer:

Verified
Correct Answer:
Verified
Q2: Heavy TV viewers attend to the TV
Q3: In the _ process,according to social cognitive
Q4: By telling us what to think about,the
Q5: According to Encoding/Decoding Theory,we must oppose and
Q6: Second level agenda-setting is also known as
Q8: According to agenda setting theory,the news media
Q9: According to social cognitive theory of mass
Q10: According to _ the media produce messages
Q11: The dictionary or literal meaning of a
Q12: _ is when heavy viewers have a