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The World Wildlife Foundation Asks That People Make a Donation

Question 37

Multiple Choice

The World Wildlife Foundation asks that people make a donation that could greatly aid endangered species.In order to help,however,people need only donate .34¢ a day.By stating that the donation could have a large impact,but asking for a small amount,is which peripheral tactic?


A) scarcity
B) social proof
C) contrast effects
D) liking

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