Multiple Choice
A strategic practice in which for-profit businesses link up with a social cause that fits in well with the company's product or service is referred to as
A) licensing.
B) franchising.
C) cause-related marketing.
D) strategic piggybacking.
E) marketing alliances.
Correct Answer:
Verified
Correct Answer:
Verified
Q43: Describe the types of NFP marketing alliances.
Q44: Public sector organizations are most affected by
Q45: The United States Postal Service faces competition
Q46: Public services provided by public-sector organizations include<br>A)
Q47: A marketing alliance is a strategic practice
Q49: Developing a sustainable competitive advantage is important
Q50: Which of these is NOT a characteristic
Q51: An example of a cause-related NFP is<br>A)
Q52: Small businesses represent more than _ percent
Q53: A not-for-profit organization has as its purpose