Chase Is Part of a Team Identifying New Marketing Ideas

Multiple Choice

Chase is part of a team identifying new marketing ideas. The team has decided to hold a brainstorming session. What is the best strategy the team can use during this session?

A) Discourage wild thinking; all ideas generated should be rational and feasible.
B) Critique and evaluate each idea as it is presented during the brainstorming session.
C) Set an established time limit and stick to it.
D) To encourage the maximum number of ideas, avoid defining the problem at the beginning of a brainstorming session.