Based on His Article in the Harvard Business Review, Theodore

Multiple Choice

Based on his article in the Harvard Business Review, Theodore Levitt would agree that

A) accustomed differences in national or regional preferences are significant in world markets.
B) the global corporation operates consistently at high relative cost.
C) technology has led to the emergence of global markets for standardized consumer products.
D) the global corporation sells different things in different ways.
E) ancient differences in national tastes or modes of doing business are reinforced.