Jeff, the Sales Manager for Audio-Visual Systems, a Small Family

Multiple Choice

Jeff, the sales manager for Audio-Visual Systems, a small family business, is eager to get the company on an export path. The CEO of the company is not convinced, however. To convince the CEO, Jeff should point out that firms that do not export often

A) face problems of currency conversion.
B) lose out on significant opportunities for cost reduction.
C) are able to reduce their unit costs.
D) typically grow faster than those that do.
E) can more easily leverage their technology in foreign markets.