How Do Firms Approach Customization of Products When Using the Global

Multiple Choice

How do firms approach customization of products when using the global standardization strategy?

A) These firms focus on customizing products to various conditions.
B) These firms are typically first-movers in customizing product offerings.
C) These firms focus on regional differences but do not assess national differences.
D) These firms rely on customization to reduce production runs and lower costs.
E) These firms try not to customize to meet local conditions to allow for longer production runs.