Manuel, Who Works for a Multinational Company, Is Often Put

Multiple Choice

Manuel, who works for a multinational company, is often put in teams consisting of people from different cultures. Manuel finds it difficult to function in these teams because, unlike the others, he comes from a culture where building his personal "brand" is emphasized. His culture emphasizes

A) individualism.
B) ethnocentrism.
C) collectivism.
D) cooperation.
E) group identify.