Multiple Choice
Dazzling Inc., a cosmetics manufacturing company, introduces a moisturizer that is more expensive than similar products available in the market. The customers love its anti-ageing and anti-tanning features and do not mind spending more as they believe that the product is worth its price. As a result, the company makes a large profit from the sale of the new product. In this scenario, Dazzling has incorporated _____ in its business.
A) effectiveness
B) efficiency
C) undifferentiated marketing
D) vertical integration
Correct Answer:
Verified
Correct Answer:
Verified
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