The Top-Level Managers of a Soft Drink Bottling Company Initiate

Multiple Choice

The top-level managers of a soft drink bottling company initiate the strategic planning process. They complete their first task of the process, which is to define the mission of the organization. In the context of the strategic planning process, their next task would be to:

A) articulate the essential reason for the organization's existence.
B) create a pro forma report to set the goals for the organization.
C) create strategies for competitive differentiation.
D) evaluate the organization's competitive position.