Multiple Choice
Eula, a company that manufactures soda, offers its latest products at very low prices. Eula's strategy is based on the assumption that more customers will be willing to buy its products if they are offered at lower prices. Eula has adopted this strategy to attract a larger customer base and increase its sales volume even though it will only gain a small profit on each individual sale. In this scenario, Eula has implemented the _____ strategy.
A) high/low pricing
B) skimming pricing
C) penetration pricing
D) loss-leader pricing
Correct Answer:
Verified
Correct Answer:
Verified
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