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    Exam 12: Product and Promotion: Creating and Communicating Value
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    Cherry Doux Bakery Reaches an Agreement with Candy Call to Use
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Cherry Doux Bakery Reaches an Agreement with Candy Call to Use

Question 145

Question 145

True/False

Cherry Doux Bakery reaches an agreement with Candy Call to use Candy Call's original dark chocolate in its popular chocolate cookies and sell them in its stores. The two companies are using a strategy known as cobranding.

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