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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    A Slight Modification of an Existing Product Is Called a _____
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A Slight Modification of an Existing Product Is Called a _____

Question 33

Question 33

Multiple Choice

A slight modification of an existing product is called a _____.


A) disruptive innovation
B) dynamically continuous innovation
C) continuous innovation
D) radical innovation

Correct Answer:

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