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    Exam 12: Product and Promotion: Creating and Communicating Value
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    Most Car Dealers Allow Test-Driving of the Cars They Sell
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Most Car Dealers Allow Test-Driving of the Cars They Sell

Question 65

Question 65

Multiple Choice

Most car dealers allow test-driving of the cars they sell to increase the _____ of their product.


A) relative advantage
B) trialability
C) compatibility
D) observability

Correct Answer:

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