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    BUSN Study Set 3
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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    _____ Involves Using All the Media Platforms to Promote a Product
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_____ Involves Using All the Media Platforms to Promote a Product

Question 157

Question 157

Multiple Choice

_____ involves using all the media platforms to promote a product.


A) Social marketing intelligence
B) Linear marketing
C) Integrated marketing communication
D) Viral marketing

Correct Answer:

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