Solved

As Part of Its Corporate Social Responsibility Activities, Weslimkur, a Tire

Question 70

Multiple Choice

As part of its corporate social responsibility activities, Weslimkur, a tire manufacturer, sponsored 1,000 bikes for the city of Clankofton. On every bike, the company's name is engraved along with these words: "Ride to work; help save earth from global warming." Which of the following marketing strategies does this scenario best illustrate?


A) People marketing
B) Place marketing
C) Event marketing
D) Idea marketing

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q65: The price of a product must be

Q66: Differentiate between consumer behavior and business buyer

Q67: In the context of marketing strategies and

Q68: In the context of marketing strategies, explain

Q69: Coastharp, a furniture e-commerce website, allows its

Q71: Jim works in the marketing department of

Q72: Cadilengy, a nonprofit organization, is conducting a

Q73: Which of the following characteristics of a

Q74: In the context of the marketing mix,

Q75: Marketers who cannot forge a close personal