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Which of the Following Was a Major Contributing Factor in the Conception

Question 103

Multiple Choice

Which of the following was a major contributing factor in the conception of the marketing concept?


A) The Great Depression during the 1930s that made consumers reluctant to spend
B) Unavailability of the overwhelming number of choices of products sold by marketers
C) Marketers' attempt to provide goods and services that met customer needs
D) Long-term customer relationships that gained momentum post World War II

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