Multiple Choice
Rhonynn, an apparel shop, has a play area for kids in the store to keep them occupied while their parents shop. Kids of Rhonynn's loyalty cardholders are also given a toy or two to take home with them. Which of the following marketing strategies does this scenario best illustrate?
A) People marketing
B) Customer relationship management
C) Consumer market segmentation
D) Mass customization
Correct Answer:
Verified
Correct Answer:
Verified
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