In the Context of Marketing a Product, Which of the Following

Multiple Choice

In the context of marketing a product, which of the following statements is true of overpromising?

A) Customers will be disappointed if the product falls short of very high expectations.
B) Only a tiny base of customers will be willing to try the product.
C) Customers will forgive the mistakes made by the marketers.
D) Buyers will provide positive feedback to the marketers.