In the Context of Marketing a Product, Which of the Following

Multiple Choice

In the context of marketing a product, which of the following statements is true of underpromising?

A) Customers will forgive the mistakes made by marketers.
B) Customers will be disappointed if the product falls short of high expectations.
C) Products will gain steady exposure through positive "word-of-mouth."
D) Products will have only a tiny base of highly satisfied customers.