In the Context of Primary Research Tools, Which of the Following

Multiple Choice

In the context of primary research tools, which of the following is an advantage of observation research over survey research?

A) It helps you to secure information about what people are thinking and feeling.
B) It allows you to directly interact with your research subject.
C) It allows you to notice what people actually do and not what they say they do.
D) It yields information on consumer motivation and consumer decisions.