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    Exam 11: Marketing: Building Profitable Customer Connections
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    _____ Is a Category of Marketing Research That Requires the Researcher
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_____ Is a Category of Marketing Research That Requires the Researcher

Question 161

Question 161

Multiple Choice

_____ is a category of marketing research that requires the researcher to interact with the research subject.


A) Survey research
B) Secondary research
C) Observation research
D) Desk research

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