Mauve Starts a Business That Specializes in Procuring and Selling

Multiple Choice

Mauve starts a business that specializes in procuring and selling antique items. Her business caters specifically to individuals who have high-income jobs and who like collecting unique artifacts. Mauve does not have much competition and can decide the prices of her products without any external influence. The opportunity of _____ is highlighted in the given scenario.

A) providing personal customer service
B) exploiting market niches
C) using technology
D) having lower overhead costs