Michael Wants to Launch a New Product

Multiple Choice

Michael wants to launch a new product. He creates a website specifically for this on the Internet and uploads a short video demonstration of his product on the website. He also appeals to the viewers to make donations to help him start production. People respond well to his idea and help him collect enough financial resources to start his business. The opportunity of _____ is highlighted in the given scenario.

A) exploiting a market niche
B) providing personal customer service
C) having lower overhead costs
D) using technology