Jim, the CEO of a Management Firm, Needs to Deliver

Multiple Choice

Jim, the CEO of a management firm, needs to deliver a presentation on work ethics to his employees. He has a thorough knowledge of his employees' educational backgrounds. He uses this knowledge to create a presentation that would convey the message to his employees. In the given scenario, which of the following communication guidelines is Jim following?

A) Be concise
B) Analyze your audience
C) Avoid the use of slang
D) Avoid bias