David Is the Chief Executive Officer of Grand Rocks Mining

Multiple Choice

David is the chief executive officer of Grand Rocks Mining Company. He has convinced the company's board of directors to implement a change in the mining procedure. According to the new procedure suggested by David, less resources will be exhausted. This will ensure that the ability of future generations to meet their needs is not harmed because of shortage of natural resources. By agreeing to David's suggestion, Grand Rocks has embraced the idea of _____.

A) sustainable development
B) corporate philanthropy
C) cause-related marketing
D) planned obsolescence