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Broche Technologies, a Brand of Electronic Appliances, Develops a New

Question 11

Multiple Choice

Broche Technologies, a brand of electronic appliances, develops a new range of refrigerators that do not release chlorofluorocarbons. The company promotes these products as the most eco-friendly refrigerators in the market. In this scenario, Broche Technologies is engaging in _____.


A) astroturfing
B) greenwashing
C) cause-related marketing
D) green marketing

Correct Answer:

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