In the Context of the Relationship Era, Leading-Edge Firms Believe

Multiple Choice

In the context of the relationship era, leading-edge firms believe that:

A) seeking new customers is more profitable than cultivating current customers.
B) closely focusing on each immediate transaction with a customer is more likely to be profitable than building long-term relationships.
C) satisfied customers can promote their business with more speed than promotional campaigns.
D) using digital resources to gather customer data can hinder their quality of service.