In the Context of the Dimensions of the Business Environment

Multiple Choice

In the context of the dimensions of the business environment, which of the following is true of the competitive environment?

A) Getting current customers to buy more of one's products is very expensive for a firm.
B) Convincing potential customers to try one's products for the first time can be quite easy for a firm.
C) Unlike current customers, potential customers can be turned into loyal advocates.
D) Vocal promoters of a firm's products can get the firm new customers effectively.