Kellogg's Begins to Sell Its Cereals in New Markets After

Multiple Choice

Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to counteract competitive responses. Kellogg's is in the ________ stage of the product life cycle.

A) introduction
B) growth
C) maturity
D) decline
E) adoption