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    Principles of Marketing
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    Exam 8: Products, Services, and Brands: Building Customer Value
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    Service ________ Means That Services Cannot Be Seen, Tasted, Felt
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Service ________ Means That Services Cannot Be Seen, Tasted, Felt

Question 122

Question 122

Multiple Choice

Service ________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought.


A) inseparability
B) variability
C) intangibility
D) perishability
E) heterogeneity

Correct Answer:

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