Which of the Following Is a Potential Drawback of Multibranding

Multiple Choice

Which of the following is a potential drawback of multibranding?

A) Multibranding tends to decrease brand loyalty.
B) Company resources are likely to be concentrated on a single brand.
C) Multibranding curbs the growth opportunities of established brands.
D) Each brand might obtain only a small market share, and none may be very profitable.
E) Multibranding causes companies to refrain from product diversification.