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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    ________ Consists of Evaluating Each Market Segment's Attractiveness and Selecting
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________ Consists of Evaluating Each Market Segment's Attractiveness and Selecting

Question 55

Question 55

Multiple Choice

________ consists of evaluating each market segment's attractiveness and selecting one or more segments to enter.


A) Positioning
B) Mass customization
C) Market targeting
D) Market segmentation
E) Differentiation

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