Multiple Choice
Teen Mania Inc., a company marketing adventure sports merchandise for teenagers, targets the world's teenagers, who have similar needs and buying behavior even though they are located in different countries. Which market segmentation is evident here?
A) income segmentation
B) psychographic segmentation
C) gender segmentation
D) intermarket segmentation
E) occasion segmentation
Correct Answer:
Verified
Correct Answer:
Verified
Q105: _ marketing tailors brands and promotions to
Q106: Distinguish between undifferentiated and differentiated marketing strategies.
Q107: _ marketing is more suited for products
Q108: What is product position? What functions do
Q109: Many companies today are localizing their products,
Q111: Marketers who use _ often segment their
Q112: Ferrari sports cars claim superior quality, performance,
Q113: Different soft drinks target different personalities. This
Q114: All of the following are ways a
Q115: Briefly explain local and individual marketing.