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    Principles of Marketing
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    Exam 7: Customer Value-Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    A Market Segment That Is Large Enough or Profitable Enough
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A Market Segment That Is Large Enough or Profitable Enough

Question 51

Question 51

Multiple Choice

A market segment that is large enough or profitable enough to serve is ________.


A) measurable
B) accessible
C) substantial
D) profitable
E) differentiable

Correct Answer:

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