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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 4: Managing Marketing Information to Gain Customer Insights
  5. Question
    In ________ Research, the Objective Is to Gather Preliminary Information
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In ________ Research, the Objective Is to Gather Preliminary Information

Question 68

Question 68

Multiple Choice

In ________ research, the objective is to gather preliminary information that will help define the problem and suggest hypotheses.


A) exploratory
B) statistical
C) causal
D) analytic
E) descriptive

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