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    Principles of Marketing
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    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
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    Cleats, Unlimited Developed a New Style of Soccer Shoe
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Cleats, Unlimited Developed a New Style of Soccer Shoe

Question 33

Question 33

Multiple Choice

Cleats, Unlimited developed a new style of soccer shoe. This is an example of ________.


A) product development
B) market development
C) market penetration
D) diversification
E) product differentiation

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