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  2. Topic
    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    The Major Activity in Strategic Planning Is Product Innovation
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The Major Activity in Strategic Planning Is Product Innovation

Question 23

Question 23

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The major activity in strategic planning is product innovation.

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