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    Business
  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 2: Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships
  5. Question
    A Product's Position Is the Place It Occupies Relative to Competitors
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A Product's Position Is the Place It Occupies Relative to Competitors

Question 35

Question 35

True/False

A product's position is the place it occupies relative to competitors' products in consumers' minds.

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