Multiple Choice
Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example?
A) product adaptation
B) straight product extension
C) product invention
D) product augmentation
E) communication adaptation
Correct Answer:
Verified
Correct Answer:
Verified
Q121: _ are the first link between the
Q122: In 1994, the North American Free Trade
Q123: Advertising media must be adapted internationally. Which
Q124: Companies risk losing their home markets _.<br>A)
Q125: India needs more imports of raw materials
Q127: Which of the following is a demographic
Q128: Foreign businesses in India appear to receive
Q129: Nike inadvertently offended Chinese officials when it
Q130: Which of the following involves the direct
Q131: In 2005, _ established a free trade