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    Principles of Marketing
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    Exam 18: Creating Competitive Advantage
  5. Question
    Competitive Exchanges Such as Comparison Advertisements Can Provide Useful Information
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Competitive Exchanges Such as Comparison Advertisements Can Provide Useful Information

Question 65

Question 65

True/False

Competitive exchanges such as comparison advertisements can provide useful information to consumers and advantages from brands. However, they also might reflect negatively on the entire industry.

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