Which of the Following Is True with Regard to Value

Multiple Choice

Which of the following is true with regard to value selling?

A) Value selling refers to earning business from customers by cutting down prices of value products.
B) Value selling refers to delivering superior customer value and capturing a fair return on that value.
C) Value selling refers to the mass production of inferior-quality goods for sale.
D) Value selling dilutes customer loyalty in the long run.
E) Value selling tarnishes the brand image of a product in the long run.