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  3. Study Set
    Principles of Marketing
  4. Exam
    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Describe the Three Types of Appeals That Marketers Use
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Describe the Three Types of Appeals That Marketers Use

Question 69

Question 69

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Describe the three types of appeals that marketers use.

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Rational appeals relate to the consumer'...

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