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  3. Study Set
    Principles of Marketing
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    Exam 14: Engaging Consumers and Communicating Customer Value: Integrated Marketing Communications Strategy
  5. Question
    Which Promotional Tool Is the Most Immediate, Customized, and Interactive
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Which Promotional Tool Is the Most Immediate, Customized, and Interactive

Question 71

Question 71

Multiple Choice

Which promotional tool is the most immediate, customized, and interactive?


A) segmented advertising
B) sales promotion
C) direct marketing
D) horizontal diversification
E) public relations

Correct Answer:

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